haku: @freeterm Country of origin / yhteensä: 14
viitteet: 1-10 / 14
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 otsikkovuositekijä
1.
The CoO-ELM model. A theoretical framework for the cognitive processes underlying country of origin effects
European Journal of Marketing
2009 : VOL. 43:1-2, p. 62-89
 2009 Bloemer, J.
Brijs, K.
Kasper, H.
2.
Ethnocentric beliefs and country-of-origin (COO) effect
European Journal of Marketing
2007 : VOL. 41:11/12 p. 1518-1544
 2007 Chryssochoidis, G.
Athanassios, K.
Panagiotis, P.
3.
Effects of country-genre congruence on the evaluation of movies: The moderating role of critical reviews and moviegoers' prior knowledge.
International Journal of Arts Management
2007 : FALL, VOL. 10:1 p. 45-51
 2007 d'Astous, A.
Colbert, F.
Nobert, V.
4.
British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison
European Journal of Marketing
2007 : VOL. 41:7/8, p. 786-820
 2007 Leonidou, L.C.
Palihawadana, D.
Talias, M.A.
5.
Roots marketing: the marketing research opportunity
International Journal of Market Research
2006 : VOL. 49:1, p.47-69
 2006 Nancarrow, C.
Tinson, J.
Webber, R.
6.
Country-of-origin effects in consumer processing of advertising claims
International Journal of Research in Marketing
2005 : JUN, VOL 22:2, p. 127-139
 2005 Verlegh, P.W.J.
Steenkamp, J-B.E.M.
Meulenberg, M.T.G.
7.
The rise and fall of the Latin Square in marketing: a cautionary tale
European Journal of Marketing
2005 : VOL. 39:3-4, p.328-350
 2005 Hamlin, R.P.
8.
Consumer knowledge and use of counrty-of-origin information at the point of purchase
Journal of Consumer Behaviour
2004 : DEC, VOL. 4:2, p. 85-96
 2004 Liefeld, J.P.
9.
Personifying country of origin research
Management International Review
2003 : VOL. 43:4, p. 383-406
 2003 Nebenzahl, I.D.
Jaffe, E.D.
Usunier, J-C.
10.
Country-of-origin effects in global industrial sourcing: Toward an integrated framework
Management International Review
2003 : VOL. 43:4, p. 339-360
 2003 Andersen, P.H.
Chao, P.
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