haku: @freeterm Product introduction / yhteensä: 6
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1.
Customization of product technology and integrated (international) new product success: Mediating effects of new product development and rollout timelines
Journal of Product Innovation Management
2000 : JUL, VOL. 17:4, p. 268-285
 2000 Chryssochoidis, G.M.
Wong, V.
2.
The predictive power of Internet-based product concept testing using visual depiction and animation
Journal of Product Innovation Management
2000 : MAR, VOL. 17:2, p. 99-109
 2000 Dahan, E.
Srinivasan, V.
3.
Lean launch: Managing product introduction risk through response-based logistics
Journal of Product Innovation Management
1999 : NOV, VOL. 16:6, p. 557-568
 1999 Bowersox, D. J.
Stank, T. P.
Daugherty, P. J.
4.
Launch strategy, launch tactics, and demand outcomes
Journal of Product Innovation Management
1999 : NOV, VOL. 16:6, p. 509-529
 1999 Guiltinan, J. P.
5.
Launch strategy and new product performance: An empirical examination in the Netherlands
Journal of Product Innovation Management
1999 : NOV, VOL. 16:6, p. 545-556
 1999 Hultink, E. J.
Robben H. S. J.,
6.
Identifying the key success factors in new product launch
Journal of Product Innovation Management
1999 : NOV, VOL. 16:6, p. 530-544
 1999 Benedetto, C.A. Di
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