haku: @freeterm branding / yhteensä: 17
viitteet: 1-10 / 17
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 otsikkovuositekijä
1.
The relative importance of brands in modified rebuy purchase situations
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 248-260
 2010 Zablah, A.R.
Brown, B.P.
Donthu, N.
2.
Brand awareness in business markets: When is it related to firm performance?
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 201-212
 2010 Homburg, C.
Klarmann, M.
Schmitt, J.
3.
Transaction cost implication of private branding and empirical evidence
Strategic Management Journal
2010 : APR, VOL. 31:4, p. 371-389
 2010 Chen, S-F.S.
4.
Brand salience for fast-moving consumer goods: An empirically based model
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1218-1238
 2010 Vieceli, J.
Shaw, R.N.
5.
Editorial - Parameters of transformational marketing
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1161-1164
 2010 Broderick, A.J.
Kipnis, E.
6.
Creating 'value' beyond the point of production: branding, financialization and market capitalization
Organization
2010 : SEP, VOL. 17:5, p. 517-542
 2010 Willmott, H.
7.
World heritage sites: the purposes and politics of destination branding
Journal of Travel & Tourism Marketing
2010 : VOL. 27:5, p. 533-545
 2010 Ryan, J.
Silvanto, S.
8.
Destination brand identity development and value system
Tourism review = Revue de tourism = Zeitschrift für Tourismus
2010 : VOL. 65:2, p. 52-60
 2010 Saraniemi, S.
9.
The duality of political brand equity
European Journal of Marketing
2010 : VOL. 44:3/4, p. 496-514
 2010 Phipps, M.
Brace-Govan, J.
Jevons, C.
10.
The ethics of branding in the age of ubiquitous media: Insights from catholic social teaching
Journal of Business Ethics
2009 : VOL 90: SUPPL. 3, p. 301-313
 2009 Caccamo, J.F.
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