haku: @freeterm celebrities / yhteensä: 8
viitteet: 1-8 / 8
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1.
Ethics of celebrities and their increasing influence in 21st century society
Journal of Business Ethics
2010 : FEB I, VOL. 91:3, p. 313-318
 2010 Choi, C.J.
Berger, R.
2.
If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising
European Journal of Marketing
2010 : VOL. 44:3/4, p. 436-450
 2010 Veer, E.
Becirovic, I.
Martin, B.A.S.
3.
The impact of celebrity-product incongruence on the effectiveness of product endorsement
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 433-449
 2009 Lee, J-G
Thorson, E.
4.
How marketers can use celebrities to sell more effectively
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 201-214
 2005 Pringle, H.
Binet, L.
5.
Factors predicting the effectiveness of celebrity endorsement advertisements
European Journal of Marketing
2004 : VOL. 38:11-12, p. 1509-1526
 2004 Silvera, D.H.
Austad, B.
6.
Consumer response to a firm's endorser (dis)association decisions
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 41-52
 2002 Louie, T. A.
Obermiller, C.
7.
Selecting celebrity endorsers: the practitioner's perspective
Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 39-48
 2001 Erdogan, B.Z.
Baker, M.J.
Tagg, S.
8.
The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands
Journal of Advertising
2000 : FALL, VOL. 29:3, p. 43-54
 2000 Goldsmith, R.E.
Lafferty, B.A.
Newell, S.J.
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