haku: @freeterm corporate branding / yhteensä: 7
viitteet: 1-7 / 7
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1.
Marketplace footprints: connecting marketing communication and corporate brands
European Journal of Marketing
2010 : VOL. 44:5, p. 591-609
 2010 Spotts, H. E.
Weinberger, M. G.
2.
The performance implications of company-salesperson corporate brand misalignment
European Journal of Marketing
2010 : VOL. 44:6, p. 771-795
 2010 Anisimova, T.
Mavondo, F. T.
3.
Corporate rebranding and the implications for brand architecture management: The case of Guinness (Diageo) Ireland
Journal of Strategic Marketing
2008 : SEP, VOL. 16:4, p. 283-299
 2008 Muzellec, L.
Lambkin, M.
4.
The effects of corporate branding dimensions on consumersÂ’ product evaluation: a cross-cultural analysis
European Journal of Marketing
2006 : VOL. 40:7-8, p.825-845
 2006 Souiden, N.
Kassim, N. M.
Hong, H-J.
5.
Corporate rebranding: destroying, transferring or creating brand equity?
European Journal of Marketing
2006 : VOL. 40:7-8, p.803-824
 2006 Muzellec, L.
Lambkin, M.
6.
The corporate brand association base: a conceptual model for the creation of inclusive brand architecture
European Journal of Marketing
2006 : VOL. 40:7-8, p.785-802
 2006 Uggla, H.
7.
Internal brand building and structuration: the role of leadership
European Journal of Marketing
2006 : VOL. 40:7-8, p.761-784
 2006 Vallaster, C.
Chernatony, L. de
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