haku: @freeterm corporate identity / yhteensä: 22
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1.
Commentary. Corporate social responsibility: a corporate marketing perspective
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1353-1364
 2011 Hildebrand, D.
Sen, S.
Bhattacharya, C.B.
2.
Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A.
3.
Marketplace footprints: connecting marketing communication and corporate brands
European Journal of Marketing
2010 : VOL. 44:5, p. 591-609
 2010 Spotts, H. E.
Weinberger, M. G.
4.
Integrating emotion with identity in European Union strategy
Journal of communication management
2009 : VOL. 13:4, p. 329-342
 2009 Moore, S.
5.
Monitoring and regulating corporate identities using the balanced scorecard
Journal of communication management
2009 : VOL. 13:2, p. 116-135
 2009 Kim, J.
Hatcher, C.
6.
The development of corporate identity: A political perspective
Journal of Management Studies
2008 : JUL, VOL. 45:5, p. 885-911
 2008 Rodrigues, S.
Child, J.
7.
Corporate social responsibility and the social enterprise
Journal of Business Ethics
2008 : AUG lI, VOL. 81:2, p. 355-370
 2008 Cornelius, N. (et al.)
8.
Perceived corporate identity/strategy dissonance: triggers and managerial responses
Journal of General Management
2007 : Autumn, VOL. 33:1 p. 71-91
 2007 He, H.W.
Balmer, J.M.T
9.
New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
European Journal of Marketing
2007 : VOL. 41:11/12 p. 1284-1296
 2007 Woodall, T.
10.
Desperately seeking legitimacy: Organizational identity and emerging industries
Organization Studies
2007 : VOL. 28:4, p. 495-513
 2007 Clegg, S.R.
Rhodes, C.
Kornberger, M.
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