haku: @freeterm market orientation / yhteensä: 6
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1.
Implementing competitive strategies: the role of responsive and proactive market orientations
European Journal of Marketing
2010 : VOL. 44:1/2, p. 245-266
 2010 Voola, R.
O'Cass, A.
2.
The adoption of market orientation in SMEs: Required capabilities and relation to success
Journal of Strategic Marketing
2010 : FEB, VOL. 18:1, p. 19-37
 2010 Reijonen, H.
Komppula, R.
3.
"Miles ahead" - using jazz to investigate improvisation and market orientation
European Journal of Marketing
2007 : VOL. 41:5/6, p.608-623
 2007 Dennis, N.
Macaulay, M.
4.
Developing a value-based measure of market orientation in an interactive service relationship
Journal of Marketing Management
2005 : SEP, VOL. 21:7 - 8, p. 779 – 808
 2005 Chen, S-C.
Quester, P. G.
5.
An empirical examination of market orientation in Saudi Arabian manufacturing companies
Journal of Business Research
1998 : SEP, VOL. 43:1, p. 13-25
 1998 Bhuian, S. N.
6.
Market orientation for the public sector providing expert services for SMEs
International Small Business Journal
1998 : JAN-MAR, VOL. 16:2, p. 69-83
 1998 Hurmerinta-Peltomäki, L.
Nummela, N.
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