haku: @freeterm product acceptance / yhteensä: 4
viitteet: 1-4 / 4
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 otsikkovuositekijä
1.
Do measures of media engagement correlate with product purchase likelihood?
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 313-325
 2007 Kilger, M.
Romer, E.
2.
The predictive power of Internet-based product concept testing using visual depiction and animation
Journal of Product Innovation Management
2000 : MAR, VOL. 17:2, p. 99-109
 2000 Dahan, E.
Srinivasan, V.
3.
Launch strategy, launch tactics, and demand outcomes
Journal of Product Innovation Management
1999 : NOV, VOL. 16:6, p. 509-529
 1999 Guiltinan, J. P.
4.
Launch strategy and new product performance: An empirical examination in the Netherlands
Journal of Product Innovation Management
1999 : NOV, VOL. 16:6, p. 545-556
 1999 Hultink, E. J.
Robben H. S. J.,
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