haku: @indexterm ADVERTISING MEDIA / yhteensä: 223
viitteet: 11-20 / 223
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11.
How rich-media video technology boosts branding goals. Different online advertising formats drive different brand-performance metrics
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 285-292
 2009 Spalding, L.
Cole, S.
Fayer, A.
12.
How products and advertising offend consumers
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 13-21
 2008 Beard, F.K.
13.
An international perspective of online disclosure presentation: a comparison of banner ad disclosures from United States, United Kingdom, and Singapore web sites
Journal of Consumer Policy
2008 : SEP, VOL. 31:3, p. 327-347
 2008 Hoy, M.G.
Lwin, M.O.
14.
The future of online market resarch
Journal of Advertising Research
2007 : VOL. 47:2, p. 142-146
 2007 Lipner, W.E.
15.
Lessons from online practice: new advertising models
Journal of Advertising Research
2007 : VOL. 47:2, p. 135-141
 2007 Rappaport, S.D.
16.
ConsumersÂ’ intentions to opt in to SMS advertising: a cross-national study of young Americans and Koreans
International Journal of Advertising
2007 : VOL. 26:2, p. 177-198
 2007 Muk, A.
17.
Quantifying marketing ROI: the Philips journey
Admap
2006 : FEB, VOL. 41:2 (469), p. 18-22
 2006 Briggs, R.
18.
Compose: the art of channel planning
Admap
2005 : DEC, VOL. 40:11 (467), p. 34-37
 2005 Foley, T.
Engelberts, P.
Wicken, G.
19.
The influence of media on advertising effectiveness: A comparison of internet , posters and radio
International Journal of Market Research
2005 : VOL. 47:4, p. 383-405
 2005 Nysveen, H.
Breivik, E.
20.
The hybrid split technique and onsite rewards
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 173-184
 2005 Roehm, H.A.
Roehm, M.L.
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