haku: @indexterm Advertising / yhteensä: 1883
viitteet: 11-20 / 1883
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11.
The future is now: in pursuit of a more efficient and effective media strategy
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 345-355
 2011 Poltrack, D. F.
Bowen, K.
12.
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 205-217
 2011 Liu, Q.
Gupta, S.
13.
Social marketing meets interactive media: lessons for the advertising community
International Journal of Advertising
2011 : VOL. 30:5, p. 815-838
 2011 Hill, R. P.
Moran, N.
14.
Private bloggers' motivations to produce content - a gratifications theory perspective
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1479-1503
 2011 Sepp, M.
Liljander, V.
Gummerrus, J.
15.
Editorial: conference special issue - marketing fields forever 2011
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1299-1303
 2011 Patterson, A. (et al., editors)
16.
Pot noodles, placements and peer regard: creative career trajectories and communities of practice in the British advertising industry
British Journal of Management
2011 : MAR, VOL. 22:1 p. 114-131
 2011 McLeod, C.
O'Donohoe, S.
Townley, B.
17.
Prescription drug communication strategies: a comparative analysis of physician attitudes in Europe, the Middle East and the Far East
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 336-360
 2011 Reast, J.D. (et. al)
18.
Value marketing in the health care industry
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 199-206
 2011 Lindgreen, A.
Hingley, M.K.
Antioco, M.D.J.
19.
Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads
International Journal of Advertising
2011 : VOL. 30:3, p. 399-424
 2011 Yoo, C. Y.
20.
Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials
International Journal of Advertising
2011 : VOL. 30:3, p. 425-446
 2011 Reijmersdal, E. A. van
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