haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 11-20 / 469
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 otsikkovuositekijä
11.
Consumer perceptions of the antecedents and consequences of corporate social responsibility
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 47-55
 2011 Stanaland, A.J.S.
Lwin, M.O.
Murphy, P.E.
12.
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p.100-123
 2011 Hyllegard, K.H. (et al.)
13.
Putting sustainable consumption into practice
Journal of Consumer Policy
2011 : MAR, VOL. 34:1, p. 3-8
 2011 Schrader, U.
Thogersen, J. (guest eds.)
14.
Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach
Journal of Cultural Economics
2011 : VOL. 35:2, p. 117-135
 2011 Suarez-Vazquez, A.
15.
Components of art exhibition brand equity for internal and external visitors
Tourism Management
2010 : AUG, VOL. 31:4, p. 495-504
 2010 Camarero, C.
Garrido, M. J.
Vicente, E.
16.
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 225-235
 2010 Gierl, H.
Huettl, V.
17.
Survey-based targeting fine-tunes television media planning
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 428-439
 2010 Smith, J.A.
Boyle, B.A.
Cannon, H.M.
18.
The impact of brand extension success drivers on brand extension price premiums
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 319-328
 2010 Sattler, H. (et al.)
19.
Marketing in a hyper-social world
Journal of Advertising Research
2010 : SEP, VOl. 50:3, p. 232-239
 2010 Moran, E.
Gossieaux, F.
20.
Social responsibility and the Olympic Games: the mediating role of consumer attributions
Journal of Business Ethics
2010 : SEP, VOL. 95:4, p. 659-680
 2010 Walker, M. (et al.)
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