haku: @indexterm MARKETING / yhteensä: 4535
viitteet: 21-30 / 4535
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 otsikkovuositekijä
21.
Processing promotional travel narratives
Tourism Management
2011 : APR, VOL. 32:2, p. 394-405
 2011 Rozier-Rich, S.
Santos, C.A.
22.
Corporate identity as an enabler and constraint on the pursuit of corporate objectives
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1501-1520
 2011 Leitch, S.
Davenport, S.
23.
Co-creating a nation brand "bottom-up"
Tourism review
2011 : VOL. 66:3, p. 14-24
 2011 Hakala, U.
Lemmetyinen, A.
24.
The influence of service quality and trade show effectiveness on post-show purchase intention
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1642-1659
 2011 Gottlieb, U.R.
Brown, M.R.
Drennan, J.
25.
Conceptualising the influence of corporate image on country image
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1601-1641
 2011 Lopez, C.
Gotsi, M.
Andriopoulos, C.
26.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
27.
A closer look at similarity: the effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 120-133
 2011 Gierl, H.
Huettl, V.
28.
Managerial decision making in marketing: the next research frontier
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 89-101
 2011 Wierenga, B.
29.
Paving the way for "distinguished marketing"
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 76-88
 2011 Leeflang, P.
30.
The role of regional food festivals for destination branding
International Journal of Tourism Research
2011 : JUL-AUG, VOL. 13:4, p. 355-367
 2011 Lee, I.
Arcodia, C.
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