haku: @indexterm MARKETING / yhteensä: 4535
viitteet: 8-17 / 4535
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8.
Rise and fall of stars: investigating the evolution of star status in professional team sports
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 352-366
 2011 Yang, Y.
Shi, M.
9.
Sources of new ideas for charity fundraising: an empirical study
Creativity and innovation management
2011 : JUN, VOL. 20:2, p. 121-138
 2011 Bennett, R.
Savani, S.
10.
Targeting direct marketing campaigns by neural networks
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 992-1006
 2011 Guido, G. (et. al)
11.
Source characteristics and advertising effectiveness: the roles of message processing motivation and product category knowledge
International Journal of Advertising
2011 : VOL. 30:5, p. 889-914
 2011 Yilmaz, C. (et al.)
12.
Google Analytics for measuring website performance
Tourism Management
2011 : JUN, VOL. 32:3, p. 477-481
 2011 Plaza, B.
13.
A model of destination branding: Integrating the concepts of the branding and destination image
Tourism Management
2011 : JUN, VOL. 32:3, p. 465-476
 2011 Qu, H.
Kim, L.H.
Im, H.H.
14.
Private bloggers' motivations to produce content - a gratifications theory perspective
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1479-1503
 2011 Sepp, M.
Liljander, V.
Gummerrus, J.
15.
Commentary. Corporate marketing myopia and the inexorable rise of a corporate marketing logic: perspectives from identity-based views of the firm
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1329-1352
 2011 Balmer, J. M.T.
16.
Commentary. Corporate social responsibility: a corporate marketing perspective
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1353-1364
 2011 Hildebrand, D.
Sen, S.
Bhattacharya, C.B.
17.
Commentary. The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1365-1379
 2011 Powell, S. M.
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