haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 11-20 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
11.
Cost per second: the relative effectiveness of 15- and 30-second television advertisements
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 69-76
 2010 Newstead, K.
Romaniuk, J.
12.
Can public-service advertising change children's nutrition habits?
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 460-477
 2010 Hota, M.
Caceres, R.C.
Cousin, A.
13.
Marketing in a hyper-social world
Journal of Advertising Research
2010 : SEP, VOl. 50:3, p. 232-239
 2010 Moran, E.
Gossieaux, F.
14.
Effect of online 3D advertising on consumer responses: the mediating role of telepresence
Journal of Marketing Management
2010 : AUG, VOL 26, p. 967-992
 2010 Debbabi, S.
Daassi, M.
Baile, S.
15.
The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisement
International Journal of Advertising
2010 : VOL. 29:4 p. 621-642
 2010 Micu, C.C.
Chowdhury, T.G.
16.
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
International Journal of Advertising
2010 : VOL. 29:4 p. 527-546
 2010 Eisend, M.
Langer, T.
17.
The "killer" ad: an assessment of advertising violence
European Journal of Marketing
2010 : VOL 44:11/12, p. 1811-1838
 2010 Söderlund, M.
Dahlen, M.
18.
The effect of personality on response to sexual appeals
European Journal of Marketing
2010 : VOL 44:9/10, p. 1453-1477
 2010 Black, I. R.
Organ, G. C.
Morton, P.
19.
Segmentation in social marketing: insights from the European Union's multi-country, antismoking campaign
European Journal of Marketing
2010 : VOL 44:7/8, p. 1140-1164
 2010 Walsh, G. (et al.)
20.
How effective is creativity? Emotive content in TV advertising does not increase attention
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 450-463
 2009 Heath, R. G.
Nairin, A. C.
Bottomley, P. A.
« edellinen sivu | seuraava sivu »
SCIMA