haku: @indexterm advertising research / yhteensä: 488
viitteet: 11-20 / 488
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11.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
12.
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
 2011 Amos, C.
Grau, S.L.
13.
The value of listening: Heeding the call of the Snuggie
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 16-20
 2010 Bush, K.
Sikdar, R.
Wiesenfeld, D.
14.
Does doing good do good?
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 440-449
 2010 Waller, D.S.
15.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
16.
In-store video advertising effectiveness
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 386-402
 2010 Yim, M. Y-C. (et. al)
17.
The product well placed
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 374-385
 2010 Bressoud, E.
Lehu, J-M.
Russell, C.A.
18.
Biometrics and multi-platform messaging
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p.243-249
 2010 Treutler, T.
Levine, B.
Marci, C.D.
19.
Maintenance person or architect? The role of academic advertising research in building better understanding
International Journal of Advertising
2010 : VOL. 29:4 p. 547-568
 2010 Kerr, G.
Schultz, D.
20.
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
International Journal of Advertising
2010 : VOL. 29:4 p. 527-546
 2010 Eisend, M.
Langer, T.
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