haku: @indexterm advertising / yhteensä: 1883
viitteet: 17-26 / 1883
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17.
Prescription drug communication strategies: a comparative analysis of physician attitudes in Europe, the Middle East and the Far East
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 336-360
 2011 Reast, J.D. (et. al)
18.
Value marketing in the health care industry
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 199-206
 2011 Lindgreen, A.
Hingley, M.K.
Antioco, M.D.J.
19.
Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads
International Journal of Advertising
2011 : VOL. 30:3, p. 399-424
 2011 Yoo, C. Y.
20.
Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials
International Journal of Advertising
2011 : VOL. 30:3, p. 425-446
 2011 Reijmersdal, E. A. van
21.
Deceptive advertising and abnormal stock returns: An event study analysis
International Journal of Advertising
2011 : VOL. 30:3, p. 509-535
 2011 Jeong, J.
Yoo, C. Y.
22.
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
International Journal of Advertising
2011 : VOL. 30:3, p. 479-507
 2011 Lee, T.
Sung, Y.
Choi, S. M.
23.
Product placements in movies and on Broadway
International Journal of Advertising
2011 : VOL. 30:3, p. 373-398
 2011 Wilson, R.T.
Till, B.D.
24.
Asymmetric market shares, advertising and pricing: equilibrium with an information gatekeeper
Journal of Industrial Economics
2011 : MAR, VOL. 59:1, p. 63-84
 2011 Arnold, M. (et. al)
25.
Organising affluence: the Norwegian Consumer Council and comparative product testing in the 1950s and 1960s. Technocratic roots and practices
Scandinavian economic history review
2011 : VOL. 59:2, p. 149-165
 2011 Myrvang, C.
26.
Adherence of retirement mutual fund providers to the Securities and Exchange Commission (SEC)'s advertising guidance: provision and readability of advertising disclosure
Journal of Consumer Policy
2011 : VOL. 34:4 DEC, p. 455-474
 2011 Lee, T.
Chung, W.
Haley, E.
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