haku: @indexterm brands / yhteensä: 1643
viitteet: 18-27 / 1643
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18.
The role of other customer effect in corporate marketing: its impact on corporate image and consumer-company identification
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1416-1445
 2011 Karaosmanoglu, E.
Elmadag Bas, A. B.
Zhang, J. (K.)
19.
Internal branding process: key mechanisms, outcomes and moderating factors
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1521-1537
 2011 Punjaisri, K.
Wilson, A.
20.
Brand heritage and the renaissance of Cunard
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1538-1556
 2011 Hudson, B. T.
21.
Special issue: Marketing in the 2010 British general election: perspectives, prospect and practice
Journal of Marketing Management
2011 : JUL, VOL. 27:7-8, p. 647-655
 2011 Baines, P.
Harris, P.
22.
Co-creating a nation brand "bottom-up"
Tourism review
2011 : VOL. 66:3, p. 14-24
 2011 Hakala, U.
Lemmetyinen, A.
23.
Guest editorial: Advertising and social media
International Journal of Advertising
2011 : VOL. 30:1, p. 11-12
 2011 Choi, S.M.
24.
Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials
International Journal of Advertising
2011 : VOL. 30:3, p. 425-446
 2011 Reijmersdal, E. A. van
25.
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
International Journal of Advertising
2011 : VOL. 30:3, p. 479-507
 2011 Lee, T.
Sung, Y.
Choi, S. M.
26.
Product placements in movies and on Broadway
International Journal of Advertising
2011 : VOL. 30:3, p. 373-398
 2011 Wilson, R.T.
Till, B.D.
27.
Brand personality of tourist destinations: an application of self-congruity theory
Tourism Management
2011 : FEB, VOL. 32:1 p. 114-127
 2011 Usakli, A.
Baloglu, S.
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