haku: @indexterm brands / yhteensä: 1643
viitteet: 31-40 / 1643
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31.
Relentless Tide: an unstoppable megabrand
Business Strategy Review
2011 : VOL. 22:2, p. 59-63
 2011 Barwise, P.
Meehan, S.
MacDonald, E.
32.
Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
International Journal of Advertising
2011 : VOL. 30:4, p. 617-640
 2011 Jeong, Y.
Kim, Y.
Zhao, X.
33.
Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A.
34.
When the name is the game
Business Strategy Review
2011 : FALL, VOL. 22:3, p. 50-55
 2011 Bertini, M.
Gourville, J.
Ofek, E.
35.
Strategic relationship management and service brand marketing
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1194-1213
 2011 Tsai, S-P.
36.
An examination of branding advantage in export ventures
European Journal of Marketing
2011 : VOL 45:6, p. 910-935
 2011 Spyropoulou, S.
Skarmeas, D.
Katsikeas, C. S.
37.
Celebrity endorsement, brand credibility and brand equity
European Journal of Marketing
2011 : VOL 45:6, p. 882-909
 2011 Spry, A.
Pappu, R.
Cornwell, T. B.
38.
Branding new services in health tourism
Tourism review
2011 : VOL. 66:1/2 p. 90-106
 2011 Boga T. C.,
Weiermair K.,
39.
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 77-99
 2011 He, H.
Li, Y.
40.
The role of brand image, product involvement, and knowledge in explaining consumer purchase behavior of counterfeits: direct and indirect effects
European Journal of Marketing
2011 : VOL 45:1/2, p. 191-216
 2011 Bian, X.
Mountinho, L.
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