haku: @indexterm consumer behaviour / yhteensä: 2688
viitteet: 11-20 / 2688
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11.
Damage control: limiting the fall-out from deceptive advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 394-403
 2011 Twomey, K. L.
Knight, J. G.
McNeill, L. S.
12.
The future is now: in pursuit of a more efficient and effective media strategy
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 345-355
 2011 Poltrack, D. F.
Bowen, K.
13.
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 205-217
 2011 Liu, Q.
Gupta, S.
14.
Willingness to pay for organic products: Differences between virtue and vice foods
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 167-180
 2011 Doorn, J. van
Verhoef, P. C.
15.
Pester power - a battle of wills between children and their parents
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 627-645
 2011 Lawlor, M-A.
Prothero, A.
16.
ἐμπάθɛια (Empatheia) and Caritas: The role of religion in fair trade consumption
Journal of Business Ethics
2011 : JAN I, VOL. 98:1, p. 1-15
 2011 Doran, C. J.
Natale, S. M.
17.
CSR and service brand: the mediating effect of brand identification and moderating effect of service quality
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 673-388
 2011 He, H.
Li, Y.
18.
Who shall lead us? How cultural values and ethical ideologies guide young marketers' evaluations of the transformational manager-leader
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 633-645
 2011 Smith, B.
19.
Customer reactions to acquirer-dominant mergers and acquisitions
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 332-341
 2011 Thorbjørnsen, H.
Dahlén, M.
20.
Environmental and economic dimensions of sustainability and price effects on consumer responses
Journal of Business Ethics
2011 : DEC, VOL. 104:2, p. 269-282
 2011 Choi, S.
Ng, A.
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