haku: @indexterm marketing channels / yhteensä: 185
viitteet: 11-20 / 185
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11.
From the periphery to the core: as online strategy becomes overall strategy, marketing organizations and agencies will never be the same
Journal of Advertising Research
2007 : VOL.47:2, p. 130-134
 2007 Edelman, D.C.
12.
Do exchange hazards always foster relational governance? An empirical test of the role of communication
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 63-77
 2006 Sheng, S. (et al.)
13.
Connecting power with locus of control in marketing channel relationships: a response surface approach
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 13-29
 2006 Kim, S.K.
Hsieh, P-H.
14.
The perils and opportunities of communicating corporate ethics
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p.267-290
 2005 Schlegelmilch, B.B.
Pollach, I.
15.
How to measure multi-channel campaigns
Admap
2005 : VOL. 40:7, p. 35-37
 2005 Wilson, H.
Bruce, L.
Love, J.
16.
The impact of channel function performance on buyer–seller relationships in marketing channels
International Journal of Research in Marketing
2005 : JUN, VOL 22:2, p. 141-158
 2005 Bruggen, G.H. van
Kacker, M.
Nieuwlaat, C.
17.
Factors in adopting multi-access technologies in online consumer auction markets in Finland
European Management Journal
2005 : APR, VOL 23:2, p. 182-194
 2005 Vesa, J.
Heck, E. van
18.
Organizational innovation capability: a driver for competitive superiority in marketing channels
International Review of Retail, Distribution and Consumer Research
2004 : JUL, VOL. 14:3, p. 277-293
 2004 Tuominen, M.
Hyvönen, S.
19.
How to use existing channels to target customers
Admap
2004 : VOL. 39:11, p. 40-42
 2004 Greenyer, A.
20.
Evaluating solvency versus efficiency performance and different forms of organization and marketing in US property-liability insurance companies
European Journal of Operational Research
2004 : APR, VOL. 154:2, p. 492-514
 2004 Brockett, P.L. (et al.)
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