haku: @indexterm marketing research / yhteensä: 648
viitteet: 11-20 / 648
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11.
Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
International Journal of Advertising
2011 : VOL. 30:4, p. 617-640
 2011 Jeong, Y.
Kim, Y.
Zhao, X.
12.
The effect of rating scale format on response styles: the number of response categories and response category labels
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 236-247
 2010 Weijters, B.
Cabooter, E.
Schillewaert, N.
13.
Biometrics and multi-platform messaging
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p.243-249
 2010 Treutler, T.
Levine, B.
Marci, C.D.
14.
Marketing in a hyper-social world
Journal of Advertising Research
2010 : SEP, VOl. 50:3, p. 232-239
 2010 Moran, E.
Gossieaux, F.
15.
Researching consumers in multicultural societies: Emerging methodological issues
Journal of Marketing Management
2010 : OCT, VOL. 26:11-12, p. 1143-1160
 2010 Slater, S.
Yani-de-Soriano, M.
16.
Towards a history of critical marketing studies
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 773-824
 2010 Tadajewski, M.
17.
Product brand differentiation and dual-channel store performances of a multi-channel retailer
European Journal of Marketing
2010 : VOL. 44:5, p. 672-692
 2010 Yan, R.
18.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
19.
Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 696-712
 2009 Ekström, K. M.
Hjort, T.
20.
The future of marketing: brightest star in the firmament, or a fading meteor? Some hypotheses and research agenda
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 431-450
 2009 McDonald, M.
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