haku: @indexterm marketing theory / yhteensä: 244
viitteet: 11-20 / 244
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11.
Customer-employee relationship. The role of self-employee congruence
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1316-1345
 2008 Jamal, A.
Adelowore, A.
12.
Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types
European Journal of Marketing
2008 : VOL. 42:1/2 p. 222-237
 2008 Ward, S.
Lewandowska, A.
13.
New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
European Journal of Marketing
2007 : VOL. 41:11/12 p. 1284-1296
 2007 Woodall, T.
14.
Market orientation and design orientation: a management model
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 861-876
 2007 Moll, I (et al.)
15.
Mapping consumer power: an integrative framework for marketing and consumer research
European Journal of Marketing
2006 : VOL. 40:9/10, p.950-971
 2006 Denegri-Knott, J.
Zwick, D.
Schroeder, J. E.
16.
Marketing and non-profit organizations in the Czech Republic
International Journal of Market Research
2006 : VOL. 40:1/2, p.130-144
 2006 Bulla, M.
Starr-Glass, D.
17.
Consumers as stakeholders: prospects for democracy in marketing theory
Business Ethics
2005 : JAN, VOL 14:1, p. 14-27
 2005 Fitchett, J. A.
18.
From cattle and Coke to Charlie: meeting the challenge of self marketing and personal branding
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 589-606
 2005 Shepherd, I. D. H.
19.
Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability
European Journal of Marketing
2005 : VOL. 39:3-4, p.309-327
 2005 Gummesson, E.
20.
Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research
European Journal of Marketing
2005 : VOL. 39:3-4, p.294-308
 2005 Goulding, C.
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