haku: @indexterm Advertising campaigns / yhteensä: 54
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1.
The measure of all things: Finding out that something doesn't work is the first step toward learning what does work
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 373-379
 2011 Watts, D.
2.
Can public-service advertising change children's nutrition habits?
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 460-477
 2010 Hota, M.
Caceres, R.C.
Cousin, A.
3.
New technologies drive CPG media mix optimization
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 416-427
 2010 Reynar, A.
Phillips, J.
Heumann, S.
4.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
5.
Real women on real beauty: Self-discrepancy, internalization of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty
International Journal of Advertising
2010 : VOL. 29:4 p. 643-668
 2010 Bissell, K.
Rask, A.
6.
Joe Camel: Post-mortem of a brand spokesperson
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 401-430
 2010 Weinberger, M.G.
Spotts, H.E.
Markos, E.
7.
The role of branding in public health campaigns
Journal of communication management
2009 : VOL. 13:1, p. 77-91
 2009 Basu, A.
Wang, J.
8.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
9.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
10.
How rich-media video technology boosts branding goals. Different online advertising formats drive different brand-performance metrics
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 285-292
 2009 Spalding, L.
Cole, S.
Fayer, A.
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