haku: @indexterm Buying centres / yhteensä: 28
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1.
The relative importance of brands in modified rebuy purchase situations
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 248-260
 2010 Zablah, A.R.
Brown, B.P.
Donthu, N.
2.
Winning hearts and minds: business-to-business branding and the role of the salesperson
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 123-136
 2007 Lynch, J.
Chernatony, L. de
3.
Managing intraorganizational diffusion of innovations: impact of buying center dynamics and environments
Industrial Marketing Management
2002 : NOV, VOL. 31:8, p. 719-726
 2002 Pae, J. H. et al.
4.
Buying decision approaches of organizational buyers and users
Journal of Business Research
2002 : APR, VOL. 55:4, p. 293-300
 2002 Moon, J.
Tikoob, S.
5.
Assessing the structure of industrial buying centers with multivariate tools
Industrial Marketing Management
1999 : MAY, VOL. 28:3, p. 263-276
 1999 Horris, M.
Berthon, P.
Pitt, L.
6.
Mit Emotionen profilieren: Business-to-Business-Marketing.
Absatzwirtschaft
1998 : JUN, p. 84-87, 89
 1998 Lasogga, F.
7.
Csoportos döntéshozatal a marketingben. Beszerzési központok döntési modelljei Team decision making in marketing
Marketing & Menedzsment
1998 : FEB VOL. 32:1, p. 35-40
 1998 Kenesei, Zs.
8.
Lessons from new product failures: five case studies
Industrial Marketing Management
1990 : NOV, VOL. 19:4, p. 301-313
 1990 Sarin, S.
Kapur, G. M.
9.
Compras: Factor clave de incremento del margen.
Direccion y Progreso
1990 : JUL-AUG, 112, p. 19-22
 1990 Elbaz, L.
10.
Retail scanner checkout system: how buying committees functioned.
Industrial Marketing Management
1989 : AUG, VOL. 18:3, p. 179-185
 1989 Lund, D. B.
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