haku: @indexterm Direct selling / yhteensä: 210
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1.
Consumer believability of information in direct-to-consumer (DTC) advertising of prescription drugs
Journal of Business Ethics
2006 : FEB II, VOL 63:4, p. 333-343
 2006 Beltramini, R. F.
2.
Estimating the short-term effect of free-play offers in a Las Vegas hotel casino
Journal of Travel & Tourism Marketing
2005 : VOL. 18:2, p. 53-68
 2005 Lucas, A.F.
Dunn, W.T.
Singh, A.K.
3.
ROMI: putting the marketing 'M' into ROI
Admap
2005 : VOL. 40:5, p. 43-45
 2005 Rosenwald, P.
4.
It's all about relationships, stupid!
Admap
2005 : VOL. 40:6, p. 20-21
 2005 White, R.
5.
Web-based national tourism promotion in the Mediterranean area
Tourism review
2005 : VOL 60:1, p. 6-11
 2005 Kozak, M.
Bigne, E.
Andreu, L.
6.
Implementing neural networks for decision support in direct marketing
International Journal of Market Research
2004 : VOL. 46:2, p. 235-254
 2004 Cui, G.
Wong, M. L.
7.
Pharmaceutical advertising in the USA: information or influence?
International Journal of Advertising
2004 : VOL. 23:1, p. 119-142
 2004 Main, K.J.
Argo, J.J.
Huhmann, B.A.
8.
A model assessing the effectiveness of direct-to-consumer advertising: integration of concepts and measures from marketing and healthcare
International Journal of Advertising
2004 : VOL. 23:1, p. 91-118
 2004 Menon, A.M. (et al.)
9.
Prescription medication advertising: professional discomfort and potential patient benefits - can the two be balanced?
International Journal of Advertising
2004 : VOL. 23:1, p. 69-90
 2004 Eagle, L.
Chamberlain, K.
10.
"Ask your doctor!" Measuring the effect of direct-to-consumer communications in the world's largest healthcare market
International Journal of Advertising
2004 : VOL. 23:1, p. 53-68
 2004 White H.J. (et al.),
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