haku: @indexterm MARKETING / yhteensä: 4535
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1.
Health branding ethics
Journal of Business Ethics
2011 : NOV, VOL. 104:1, p. 33-45
 2011 Anker, T. (et al.)
2.
The measure of all things: Finding out that something doesn't work is the first step toward learning what does work
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 373-379
 2011 Watts, D.
3.
Pester power - a battle of wills between children and their parents
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 627-645
 2011 Lawlor, M-A.
Prothero, A.
4.
Explications of political market orientation and political brand orientation using the resource-based view of the political party
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 627-645
 2011 O'Cass, A.
Voola, R.
5.
Media amplification of a brand crisis and its affect on brand trust
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 530-546
 2011 Yannopoulou, N.
Koronis, E.
Elliott, R.
6.
Critical factors underpinning the e-CRM activities of SMEs
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 503-529
 2011 Harrigan, P.
Ramsey, E.
Ibbotson, P.
7.
Towards a strategic place brand-management model
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 458-476
 2011 Hanna, S.
Rowley, J.
8.
Rise and fall of stars: investigating the evolution of star status in professional team sports
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 352-366
 2011 Yang, Y.
Shi, M.
9.
Sources of new ideas for charity fundraising: an empirical study
Creativity and innovation management
2011 : JUN, VOL. 20:2, p. 121-138
 2011 Bennett, R.
Savani, S.
10.
Targeting direct marketing campaigns by neural networks
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 992-1006
 2011 Guido, G. (et. al)
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