haku: @indexterm OWN-LABEL GOODS / yhteensä: 32
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 otsikkovuositekijä
1.
Labelled with love
Business Strategy Review
2007 : VOL. 18:2 p. 46-49
 2007 Crainer, S.
2.
Generic product strategies for emerging market exports into triad nation markets: a mimetic isomorphism approach
Journal of Management Studies
2005 : JAN, VOL. 42:1, p. 225-245
 2005 Brouthers, L. E.
O'Donnell, E.
Hadjimarcou, J.
3.
The impact of store flyers on store traffic and store sales: a geo-marketing approach
Journal of Retailing
2003 : VOL. 79:1, p. 1-16
 2003 Gijsbrechts, E.
Campo, K.
Goossens, T.
4.
Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 160-167
 2002 Taylor, C. R.
Walsh, M. G.
5.
Enlarging the pie vs. increasing one's slice: An analysis of the relationship between generic and brand advertising
Marketing Letters
2000 : FEB, VOL. 11:1, p. 37-48
 2000 Krishnamurthy, S.
6.
Stiefkind Handelsmarke: Verkaufsstellenpositionierung.
Absatzwirtschaft
1999 : MAR, p. 76, 78, 80, 82
 1999 Peters, G.
7.
A model of consumer choice for national vs private label brands
Journal of the Operational Research Society
1997 : OCT, VOL. 48:10, p. 988-995
 1997 Baltas, G.
Doyle, P.
Dyson, P.
8.
Generic entry and the pricing of pharmaceuticals
Journal of Economics & Management Strategy
1997 : SPRING, VOL. 6:1, p. 75-90
 1997 Frank, R. G.
Salkever, D. S.
9.
Flexible production in late industrialization: the case of Hong Kong
Economic Geography
1997 : JAN, VOL. 73:1, p. 26-43
 1997 Eng, I.
10.
Wie kann der Handel Marken machen?
Absatzwirtschaft
1995 : OCT, p. 126, 128-131
 1995 Hallier, B.
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