haku: @indexterm Opinion leadership / yhteensä: 5
viitteet: 1-5 / 5
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 otsikkovuositekijä
1.
Identifying physician peer-to-peer effects using patient movement data
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 51-61
 2011 Bhatia, T.
Wang, L.
2.
Opinion leadership in a computer-mediated environment
Journal of Consumer Behaviour
2005 : SEP, VOL 4:5, p. 319-329
 2005 Lyons, B.
Henderson, K.
3.
How to target movers and shakers
Admap
2005 : VOL. 40:5, p. 40-42
 2005 Bristowe, L.
Tinson, J.
Nancarrow, C.
4.
Targeting women's clothing fashion opinion leaders in media planning: An application for magazines
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 90-107
 2004 Vernette, E.
5.
Changing faces: cosmetics opinion leadership among women in the new Hungary
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1287-1308
 2002 Coulter, R.A.
Feick, L.F.
Price, L.L.
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