haku: @indexterm POSITIONING / yhteensä: 214
viitteet: 1-10 / 214
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1.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
2.
Which firms buy licenses? Market positions and license expenditures
Scandinavian Journal of Economics
2010 : SEP, VOL 112:3 p. 471-488
 2010 Czarnitzki, D.
Kraft, K.
3.
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
European Journal of Marketing
2010 : VOL 44:11/12, p. 1763-1786
 2010 Fuchs, C.
Diamantopoulos, A.
4.
How professional service firms compete in the market: an exploratory study
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 28-55
 2010 Amonini, C. (et al.)
5.
Destination brand positions of a competitive set of near-home destinations
Tourism Management
2009 : DEC, VOL. 30:6, p. 857-866
 2009 Pike, S.
6.
Exploring strategic positioning in the UK charitable sector: Emerging evidence from charitable organizations that provide public services
British Journal of Management
2009 : MAR, VOL. 20:1, p. 90-105
 2009 Chew, C.
Osborne, S.P.
7.
Branding a memorable destination experience. The case of 'brand Canada'
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 217-228
 2009 Hudson, S.
Brent Ritchie, J. R.
8.
Post-merger product repositioning
Journal of Industrial Economics
2008 : MAR, VOL 56:1 p. 49-67
 2008 Gandhi, A. (et al.)
9.
Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation
Tourism Management
2008 : APR, VOL. 29:2, p. 263-277
 2008 Martin, H.S.
Rodriguez del Bosque, I. A.
10.
Impact of positioning strategies on corporate performance
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 106-122
 2008 Blankson, C. (et al.)
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