haku: @indexterm PRODUCT MARKETING / yhteensä: 44
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1.
Language brokering: stimulating creativity during the concept development phase
Creativity and innovation management
2011 : MAR, VOL. 20:1, p.36-48
 2011 Dell'Era, C. (et. al)
2.
Celebrity endorsement, brand credibility and brand equity
European Journal of Marketing
2011 : VOL 45:6, p. 882-909
 2011 Spry, A.
Pappu, R.
Cornwell, T. B.
3.
Is English a brand: the impact of english language learning on product evaluation
Journal of Language for International Business
2006 : VOL. 17:1, p. 29-42
 2006 Chen, J.F.
Warden, C.A.
Chang, H.T.
4.
The role of inclination and part worth differences across segments in designing a price-descriminating product line
International Journal of Research in Marketing
2004 : VOL. 21:3, p. 313-320
 2004 Chhajed, D.
Kim, K.
5.
Anticompetitive financial contracting: the design of financial claims
Journal of Finance
2003 : OCT, VOL. 58:5, p. 2109-2141
 2003 Cestone, G.
White, L.
6.
Diffusion of products with limited supply and known expiration date
Marketing Letters
2003 : VOL 14:1, p. 33-46
 2003 Swami, S.
Khairnar, P.
7.
Performance in product versus service supplier relationships
Journal of Business-to-Business Marketing
2002 : VOL. 9:1, p. 27-47
 2002 Anselmi, K.
Frankel, R.
Whipple, J. M.
8.
The impossibility of underemployment with more than one product market
Oxford Economic Papers
2001 : JAN, VOL. 53:1, p. 157-165
 2001 Lasselle, L.
Svizzero, S.
9.
General-equilibrium implications of international product-market competition for jobs and wages
Oxford Economic Papers
2001 : JAN, VOL. 53:1, p. 138-156
 2001 Hoon, H. T.
10.
Verhandlungssichere Finanzierungsvertraege im Dyopol
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2001 : MAR, VOL. 53:2, p. 127-154
 2001 Schuhmacher, F.
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