haku: @indexterm PUBLIC ADVERTISING / yhteensä: 11
viitteet: 1-10 / 11
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1.
Food advertising and obesity prevention: What role for the European Union?
Journal of Consumer Policy
2008 : MAR, VOL. 31:1, p. 25-44
 2008 Garde, A.
2.
L'`mergence de la communication institutionnelle a l'universit` : enjeux et perspectives
Politique et Management Publique
1992 : MAR, VOL. 10:1, p. 33-50
 1992 Belle, F.
Echevin, C.
3.
Interpreting the value content of headlines in print advertisements: a new theory relating to the value realm
Marketing and Research Today
1992 : MAY, VOL. 20:2, p. 107-114
 1992 Mattsson, J.
4.
La communication publique
Revue Francaise d'Administration Publique
1991 : APR, 58, p. 185-295
 1991 Long, M.
5.
Point of view: cigarette advertising and young smokers.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 51-60
 1989 Moschis, G. P.
6.
The buy British campaign of 1931.
European Journal of Marketing
1987 : VOL. 21:4, p. 44-59
 1987 Constantine, S.
7.
Les stars : etoiles de la publicite?
Revue Francaise du Marketing
1986 : MAY-JUN-JUL, 108, p. 39-52
 1986 Degon, R.
Jeannin, D.
8.
Effects of a public advertising campaign on consumer behavior in a demarketing situation.
International Journal of Research in Marketing
1985 : VOL. 2:4, p. 287-290
 1985 Deutsch, J.
Liebermann, Y.
9.
Causes of irritation in advertising.
Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 47-57
 1985 Aaker, D. A.
Bruzzone, D. E.
10.
The distraction hypothesis and radio advertising.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69
 1985 Nelson, J. E.
Duncan, C. P.
Frontczak, N. T.
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