haku: @indexterm Pharmaceutical industry / yhteensä: 673
viitteet: 1-10 / 673
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1.
Damage control: limiting the fall-out from deceptive advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 394-403
 2011 Twomey, K. L.
Knight, J. G.
McNeill, L. S.
2.
Rx for brand consistency: Should pharmaceutical marketers send different messages to physician and consumer audiences?
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 380-393
 2011 Saxton, K.
3.
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 205-217
 2011 Liu, Q.
Gupta, S.
4.
Supporting radical front end innovation: perceived key factors of pharmaceutical innovation
Creativity and innovation management
2011 : DEC, VOL. 20:4, p. 330-346
 2011 Aagaard, A.
Gertsen, F.
5.
Competing institutional logics in the biopharmaceutical industry: the move away from the small molecules therapies model in the post-genomic era
Creativity and innovation management
2011 : DEC, VOL. 20:4, p. 311-329
 2011 Styhre, A.
6.
The global entry of new pharmaceuticals: a joint investigation of launch window and price
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 295-308
 2011 Verniers, I.
Stremersch, S.
Croux, C.
7.
Prescription drug communication strategies: a comparative analysis of physician attitudes in Europe, the Middle East and the Far East
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 336-360
 2011 Reast, J.D. (et. al)
8.
Multimarket competition, mobility barriers, and firm performance
Journal of Management Studies
2011 : JUN, VOL. 48:4 p. 857-890
 2011 Guedri, Z.
McGuire, J.
9.
Reference pricing, competition and pharmaceutical expenditures: theory and evidence from a natural experiment
Journal of Public Economics
2011 : AUG, VOL 95:7-8, p. 624-638
 2011 Brekke, K.R.
Holmas, T.H.
Straume, O.R.
10.
Institutionalizing technoscience: post-genomic technologies and the case of systems biology
Scandinavian Journal of Management
2011 : DEC, VOL. 27:4 p. 375-388
 2011 Styhre, A.
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