haku: @indexterm Radio industry / yhteensä: 44
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1.
Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials
International Journal of Advertising
2011 : VOL. 30:3, p. 425-446
 2011 Reijmersdal, E. A. van
2.
Quality, service level, or empire: which is the objective of the nonprofit arts firm?
Journal of Cultural Economics
2007 : VOL. 31:2, p. 129-142
 2007 Brooks, A.C.
Ondrich, J.I.
3.
Recall of radio advertising in low and high advertising clutter formats
International Journal of Advertising
2006 : VOL. 25:1, p. 71-86
 2006 Riebe, E.
Dawes, J.
4.
Radio advertising effectiveness
Admap
2005 : DEC, VOL. 40:11 (467), p. 30-33
 2005 Domke, U.
Wild, C.
5.
The influence of media on advertising effectiveness: A comparison of internet , posters and radio
International Journal of Market Research
2005 : VOL. 47:4, p. 383-405
 2005 Nysveen, H.
Breivik, E.
6.
Radio: on the up?
Admap
2005 : VOL. 40:4, p. 48-50
 2005 Jones, D.
7.
How to make the most of radio
Admap
2005 : VOL. 40:1, p. 14-15
 2005 White, R.
8.
Radio as the 'brand conversation' medium
Admap
2004 : VOL. 39:11, p. 28-30
 2004 Ingram, A.
Barber, M.
9.
The benefits of synergy: moving money into radio
Admap
2004 : VOL. 39:11, p. 24-27
 2004 Peacock, J.
10.
How radio ads affect consumers
Admap
2004 : VOL. 39:11, p. 20-23
 2004 Peacock, J.
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