haku: @indexterm drinks industry / yhteensä: 90
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 otsikkovuositekijä
1.
Designing packages that communicate product attributes and brand values: An exploratory method
Design Journal
2010 : VOL: 13:1, p. 31-47
 2010 Schoormans, J. (et al.)
2.
National television and the market for local products: the case of beer
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 85-111
 2009 George, L.M.
3.
Measuring brand strategy: Can brand equity and brand score be a tool to measure the effectiveness of strategy?
Journal of Strategic Marketing
2009 : DEC, VOL 17:6, p. 487-497
 2009 Srivastava, R.K.
4.
Contracting for environmental property rights: The case of Vittel
Economica
2008 : AUG, VOL. 75:299, p. 412-434
 2008 Depres, C.
Grolleau, G.
Mzoughi, N.
5.
Applying the GRA and entropy to select the most appropriate advertising spokesman
Journal of international marketing and marketing research
2008 : FEB, VOL. 33:1, p. 19-29
 2008 Hsu, P-F.
Su, Y-H.
6.
Snake charming
Business Strategy Review
2006 : VOL. 17:4, p. 32-37
 2006 Coomber, S.
7.
Selection and appropriate Internet advertising network using fuzzy analytic hierachy process and Grey Relational Analysis
Journal of International Selling and Sales Management
2004 : AUTUMN, VOL. 10:2, p. 55-72
 2004 Hsu, P-F.
8.
The organization of wine tourism in France: the involvement of the French public sector
Journal of Travel & Tourism Marketing
2003 : VOL. 14:3-4, p. 35-47
 2003 Westering, J. van
Niel, E.
9.
Das "Parker-Phänomen" im Markt für feine Weine - "Geschäftsmodelle" eines Kritiker-Superstars
Zeitschrift für Betriebswirtschaft
2003 : SEP, VOL. 73:9, p. 917-940
 2003 Franck, E.
Winter, S.
10.
The Slovak market for hot drinks
Market Research Europe
2002 : DEC, VOL. 34, p. 19-36
 2002
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