haku: @indexterm market segmentation / yhteensä: 478
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1.
Optimizing market segmentation for a global mobile phone provider for both targeting and insight
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 571-577
 2011 O'Regan, M. (et al.)
2.
How brand communities emerge: the beamish conversion experience
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 891-912
 2011 O'Sullivan, S.R.
Richardson, B.
Collins, A.
3.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
4.
Event segmentation: a review and research agenda
Tourism Management
2011 : APR, VOL. 32:2, p. 426-232
 2011 Tkaczynski, A.
Rundle-Thiele, S.R.
5.
Editorial
Journal of Marketing Management
2011 : JUL, VOL. 27:7-8, p. 782-784
 2011 Tadajewski, M.
Hewer, P.
6.
Using product and retail choice attributes for cross-national segmentation
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1236-1252
 2011 Lockshin, L.
Cohen, E.
7.
An activity-based framework for quantification of knowledge work
Journal of Knowledge Management
2011 : VOL 15:3 p. 422-444
 2011 Dahooei J. H.,
Afrazeh A.,
Hosseini S. M. M.,
8.
Health travel motivation and activities: insights from a mature market - Switzerland
Tourism review
2011 : VOL. 66:1/2 p. 83-89
 2011 Laesser C.,
9.
In or out: the effect of Euro membership on the exercise of real business options
European Journal of Finance
2011 : APR, VOL 17:4 p. 259-284
 2011 Aabo, T.
Pantzalis, C.
10.
The world price of liquidity risk
Journal of Financial Economics
2011 : JAN, VOL. 99:1, p. 136-161
 2011 Lee, K-H.
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