haku: @indexterm marketing expenditure / yhteensä: 26
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1.
The power of inertia: Conservatism in marketing resource allocation
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 356-372
 2011 Corstjens, M.
Umblijs, A.
Wang, C.
2.
The relationship of sales and marketing expenses to hotel performance in the United States
Cornell hospitality quarterly: hospitality leadership through learning
2008 : NOV, VOL. 49:4, p. 355-363
 2008 O'Neill, J.W.
Hanson, B.
Mattila, A.S.
3.
Modest advertising signals strength
RAND Journal of Economics
2002 : SUMMER, VOL. 33:2, p. 340-358
 2002 Orzach, R.
Overgaard, P. B.
Tauman, Y.
4.
Nichts ist mehr unfein: aktuelle Signale aus Marketing und Konsum in den USA.
Absatzwirtschaft
1996 : JUL, p. 24-26, 28
 1996 Altschul, K.
5.
Public choice in the tertiary art market
Journal of Cultural Economics
1994 : VOL. 18:3, p. 199-216
 1994 Singer, L.
Lynch, G.
6.
The investigation into the burden of the private enterprises and individual traders (original in Chinese)
China Price (c)
1994 : 3, p.9-10
 1994 Zheng, Qing
Liu, Zhengbing
7.
Un enfoque sugestivo: como se relacionan los gastos en publicidad con la cuota de mercado?
Harvard-Deusto Business Review
1990 : JUL-SEP, 43, p. 133-139
 1990 Schroer, J. C.
8.
R. and D. and marketing productivities from cross-sectional data: a study of German chemical corporations
R. and D. Management
1990 : Oct, Vol.20:4, P.323-327
 1990 Brockhoff, K.
9.
Research note : marketing budgeting practices of retailers.
European Journal of Marketing
1990 : VOL. 24:8, p. 40-45
 1990 Ramaseshan, B.
10.
How service firms set their marketing budgets.
Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 63-67
 1990 Filiatrault, P.
Chebat, J.-C.
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