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1.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
2.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
3.
The product well placed
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 374-385
 2010 Bressoud, E.
Lehu, J-M.
Russell, C.A.
4.
Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia
International Journal of Advertising
2010 : VOL. 29:5, p. 727-764
 2010 Puzakova, M.
Kwak, H.
Larsen Andras, T.
5.
Advertising, competition and entry in media industries
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 7-31
 2009 Crampes, C.
Haritchabalet, C.
Jullien, B.
6.
What do the papers sell? A model of advertising and media bias
Economic Journal
2009 : APR, VOL. 119:537, p. 680-704
 2009 Ellman, M.
Germano, F.
7.
Measuring the effects of film and television on tourism to screen locations: A theoretical and empirical perspective
Journal of Travel & Tourism Marketing
2008 : VOL. 24:2-3, p. 195-212
 2008 Young, A.F.
Young, R.
8.
How products and advertising offend consumers
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 13-21
 2008 Beard, F.K.
9.
Drinking to the nation: Russian television advertising and cultural differentiation
Europe-Asia Studies
2007 : DEC, VOL. 59:8, p. 1387-1403
 2007 Morris, J.
10.
Domesticating the Western format on Russian TV: Subversive glocalisation in the game show Pole Chudes (The field of Miracles)
Europe-Asia Studies
2007 : DEC, VOL. 59:8, p. 1367-1386
 2007 Rulyova, N.
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