haku: @indexterm media selection / yhteensä: 118
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1.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
2.
Perceived intrusiveness in digital advertising: strategic marketing implications
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 239-256
 2010 Truong, Y.
Simmons, G.
3.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
4.
Targeting a minority without alienating the majority: Advertising to gays and lesbians in mainstream media.
Journal of Advertising Research
2008 : JUN, VOL. 48:2, p. 191-198
 2008 Oakenfull, G.K.
McCarthy, M.S.
Greenlee, T.B.
5.
Do measures of media engagement correlate with product purchase likelihood?
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 313-325
 2007 Kilger, M.
Romer, E.
6.
Creative and interactive media use by agencies: Engaging an IMC media palette or implementing advertising campaigns
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 237-256
 2007 Sasser, S.L.
Koslow, S.
Riordan, E.A.
7.
You can teach an old dog new tricks: strategies for including older consumers when selecting media vehicles
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 103-112
 2007 D'amico, T.
8.
Information source usage and purchase satisfaction: Implications for product-focused print media
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 132-139
 2005 Pingol, L. L.
Miyazaki, A. D.
9.
Getting ready for the next generation of marketing communications
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 5-8
 2005 Tauder, A. R.
10.
A vision of media planning in 2010
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 2-4
 2005 Carlin, I.
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