haku: @indexterm newspaper advertising / yhteensä: 87
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1.
Biometrics and multi-platform messaging
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p.243-249
 2010 Treutler, T.
Levine, B.
Marci, C.D.
2.
Targeted advertising: the role of subscriber characteristics in media markets
Journal of Industrial Economics
2009 : MAR, VOL 57:1 p. 58-84
 2009 Chandra, A.
3.
A strategy of seduction? The role of commercial advertisements in the eighteenth-century retailing business of Antwerp
Business history
2009 : JAN, VOL. 51:1 p. 100-121
 2009 Lyna, D.
Damme, I. Van
4.
What do the papers sell? A model of advertising and media bias
Economic Journal
2009 : APR, VOL. 119:537, p. 680-704
 2009 Ellman, M.
Germano, F.
5.
An integrated framework of newspaper advertising: a longitudinal analysis
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 759-797
 2006 Leonidou, L.C.
6.
Newspapers: down but not out
Admap
2005 : VOL. 40:5, p. 34-36
 2005 Green, A.
7.
Distributing print exposure: a new planning tool
Admap
2004 : NOV, VOL. 39:10 (455), p. 46-48
 2004 Consterdine, G.
8.
Why newspaper ads are effective
Admap
2004 : JUN, VOL. 39:6 (451), p. 47-49
 2004 Randrup, R.
9.
Scheduling pre-printed newspaper advertising inserts using genetic algorithms
Omega
2002 : DEC, VOL. 30:6, p. 415-421
 2002 Carter, A. E.
Ragsdale, C. T.
10.
On financial management of newspaper advertising (original in Chinese)
Theory and Practice of Finance and Economics (c)
1998 : 5, p.55-56
 1998 Dong, Xiaoling
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