haku: @indexterm product failures / yhteensä: 35
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1.
Product recall, brand equity and future choice
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 959-975
 2011 Korkofingas, C.
Ang, L.
2.
New product introductions and failures under uncertainty
International Journal of Research in Marketing
2006 : VOL. 23:2, p.199-213
 2006 Tyagi, R. K.
3.
The doctrine of double effect and the question of constraints on business decision
Journal of Business Ethics
2005 : APR II+MAY, VOL 58:1,2,3, p. 51-63
 2005 Tully, P. A.
4.
Regulatory oversight or lack of foresight? Implications for product recall policies and procedures
Journal of Consumer Policy
2005 : DEC, VOL 28:4, p. 433-460
 2005 Eagle, L. (et al.)
5.
The anatomy of the product recall message: The structure and function of product recall messages published in the UK press
Journal of communication management
2005 : VOL 9:4, p. 326-338
 2005 Gurau, C.
Serban, A.
6.
Aprender de los fracasos
Harvard-Deusto Business Review
1998 : , JAN-FEB , 82 , p. 70-75
 1998 Mccune , J.C.
7.
Calculating the reserve for a time and usage indexed warranty.
Management Science
1997 : JUL, VOL. 43:7, p. 966-975
 1997 Eliashberg, J.
Singpurwalla, N. D.
Wilson, S. P.
8.
Consumers' Attitude Change Across Sequences of Successful and Unsuccessful Product Usage
Marketing Letters
1997 : JAN, Vol. 8:1, p. 41-53
 1997
9.
The Role of Market Information in New Product Success/Failure
Journal of Product Innovation Management
1997 : JUL, Vol. 14:4, p. 258-273
 1997 Ottum, B. D.
Moore, W. L.
10.
The new product development process: past evidence and future practical applications, Part 1.
R. and D. Management
1992 : JUL, VOL. 22:3, p.255-263
 1992 Barclay, I.
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