haku: @indexterm product involvement / yhteensä: 20
viitteet: 1-10 / 20
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1.
Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads
International Journal of Advertising
2011 : VOL. 30:3, p. 399-424
 2011 Yoo, C. Y.
2.
The relationship model of Internet advertising effect
Journal of international marketing and marketing research
2011 : JAN, VOL. 36:1, p. 3-23
 2011 Wu, S-I.
Chen, J-H.
Liu, P-L.
3.
The influencing factors in ad processing: cognitive vs. affective appeals
Journal of international marketing and marketing research
2009 : OCT, VOL. 34:3, p. 129-140
 2009 Ranjbariyan, B.
Mahmoodi, S.
4.
The relationship structure comparison of Internet advertising effects on different product involvement clusters
Journal of international marketing and marketing research
2008 : JUN, VOL. 33:2, p. 87-111
 2008 Wu, S-I.
5.
The relationship structure comparison on the internet advertising effects on different product involvement clusters
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 31-55
 2007 Wu, S-I.
6.
A study of the online advertising effect on consumers based on different influence factor clusters
Journal of international marketing and marketing research
2007 : JUN, VOL. 32:2, p. 75-92
 2007 Wu, S-I.
Liu, P-L.
7.
Reminding consumers of their needs through a "what and how" approach
Journal of International Selling and Sales Management
2006 : VOL. 12:1, p. 17-36
 2006 Wu, C.
Chen, J. -L.
8.
Rethinking the origins of involvement and brand commitment: insights from postsocialist Central Europe
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 151-169
 2003 Coulter, R.A.
Price, L.L.
Feick, L.
9.
The relationship between product involvement and product knowledge: moderating roles of product type and product knowledge type
Psychology & Marketing
2003 : NOV, VOL. 20:11, p. 977-997
 2003 Park, C-W.
Moon, B-J.
10.
Der Einfluss der Produktvertrautheit auf den Country-of-Origin-Effekt
Unternehmung
2003 : VOL. 57:2, p. 101-113
 2003 Scholzen, J.N.
Schmidt, R.
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