haku: @indexterm service marketing / yhteensä: 230
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1.
Toward a deeper understanding of service marketing: The past, the present and the future
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 231-247
 2011 Kunz, W. H.
Hogreve, J.
2.
Advertising of marketing research services to marketers
Journal of international marketing and marketing research
2011 : JUN, VOL 36:2, p. 59-74
 2011 Arambewela, R.
Polonsky, M. J.
3.
Does experience matter? Differences in relationship benefits, satisfaction, trust, commitment, and loyalty for novice and experienced service users
European Journal of Marketing
2010 : VOL 44:9/10, p. 1528-1552
 2010 Dagger, T. S.
O'Brien, T. K.
4.
Service marketing and subjectivity: the shaping of customer-oriented employees
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 795-809
 2009 Skålen, P.
5.
Organizational factors associated with job characteristics: evidence from frontline service employees
Journal of Strategic Marketing
2008 : MAY, VOL. 16:2, p. 157-172
 2008 Coelho, F.
Augusto, M.
6.
Double play: Creating the sport customer experience using an interdisciplinary framework for managing service employees
Journal of Marketing Management
2008 : VOL. 24:1-2, p. 87-112
 2008 Miller, J.S.
Johnson, S.A.
7.
Chronicles of 'customer experience': the downfall of Lewis's foretold
Journal of Marketing Management
2008 : FEB, VOL. 24:1-2, p. 29-45
 2008 Patterson, A.
Hodgson, J.
Shi, J.
8.
Sensing the scent of service success
European Journal of Marketing
2007 : VOL. 41:11/12 p. 1297-1305
 2007 Goldkuhl, L.
Styven, M.
9.
Implementing futurism in independent hotel and motel service planning: an examination
Journal of Travel & Tourism Marketing
2007 : VOL. 23:1, p. 31-42
 2007 Peterson, R. T.
Stratemeyer, A. W.
10.
The impact of using non-media information sources on the future use of mass media information sources: the mediating role of experctations fulfillment
Tourism Management
2007 : DEC, VOL. 28:6, p. 1541-1554
 2007 Seabra, C.
Abrantes, J. L.
Lages, L. F.
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