haku: @indexterm television advertising / yhteensä: 360
viitteet: 1-10 / 360
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1.
Introducing the ad ECG: How the set-top box tracks the lifeline of television
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 586-593
 2011 Kent, R.
Schweidel, D. A.
2.
Which broadcast medium better drives engagement? Measuring the powers of radio and television with electromyography and skin-conductance measurements
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 578-585
 2011 Peacock, J.
Purvis, S.
Hazlett, R. L.
3.
The future is now: in pursuit of a more efficient and effective media strategy
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 345-355
 2011 Poltrack, D. F.
Bowen, K.
4.
'That was funny, but what was the brand again?' - Humorous television commercials and brand linkage
International Journal of Advertising
2011 : VOL. 30:5, p. 795-814
 2011 Kuilenburg, P. van
Jong, M. D.T. de
Rompay, T. J.L. van
5.
Gender roles in advertising: measuring and comparing gender stereotyping on public and private TV channels in Germany
International Journal of Advertising
2011 : VOL. 30:5, p. 867-888
 2011 Knoll, S.
Eisend, M.
Steinhagen, J.
6.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
7.
Context effects of TV programme-induced interactivity and telepresence on advertising responses
International Journal of Advertising
2011 : VOL. 30:4, p. 641-663
 2011 Cauberghe, V.
Geuens, M.
Pelsmacker, P. de
8.
Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
International Journal of Advertising
2011 : VOL. 30:4, p. 617-640
 2011 Jeong, Y.
Kim, Y.
Zhao, X.
9.
The effectiveness of post-release movie advertising
International Journal of Advertising
2011 : VOL. 30:2, p. 305-328
 2011 Rennhoff, A.D.
Wilbur, K.C.
10.
Assessing a new advertising effect
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 162-168
 2010 Zigmond, D.
Stipp, H.
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