haku: @journal_id 1397 / yhteensä: 633
viitteet: 11-20 / 633
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 otsikkovuositekijä
11.
Targeting direct marketing campaigns by neural networks
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 992-1006
 2011 Guido, G. (et. al)
12.
Antecedents of attitude and intention towards counterfeit symbolic and experiential products
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 976-991
 2011 Michaelidou, N.
Christodoulides, G.
13.
Product recall, brand equity and future choice
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 959-975
 2011 Korkofingas, C.
Ang, L.
14.
Exploring the fit of real brands in the Second Life virtual world
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 934-958
 2011 Barnes, S.J.
Mattsson, J.
15.
The four Rs of place branding
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 913-933
 2011 Aitken, R.
Campelo, A.
16.
How brand communities emerge: the beamish conversion experience
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 891-912
 2011 O'Sullivan, S.R.
Richardson, B.
Collins, A.
17.
Personality, person-brand fit and brand community: an investigation of individuals, brands and brand communities
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 874-890
 2011 Matzler, K. (et. al)
18.
Private bloggers' motivations to produce content - a gratifications theory perspective
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1479-1503
 2011 Sepp, M.
Liljander, V.
Gummerrus, J.
19.
Bridging the gap for destination extreme sports: a model of sports tourism customer experience
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1341-1365
 2011 Klaus, P.
Maklan, S.
20.
Editorial: conference special issue - marketing fields forever 2011
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1299-1303
 2011 Patterson, A. (et al., editors)
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