haku: @journal_id 1758 / yhteensä: 45
viitteet: 11-20 / 45
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 otsikkovuositekijä
11.
Perceptions of dyadic business relationships : in search of the social psychological basis of interpersonal relationship perceptions in socio-economic exchange relationships
Marketing Theory
2003 : VOL. 3:1, p. 59-77
 2003 Berghäll, S.
12.
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57
 2003 Durme, J. Van
Brodie, R.J.
Redmore, D.
13.
Professional interaction : exploring the concept of attraction
Marketing Theory
2003 : MAR, VOL. 3:1, p. 9-36
 2003 Harris, L.C.
O´Malley L.,
Patterson, M.
14.
Three theoretical perspectives on one of marketing´s most fundamantal exchanges : Propositions on personal relationships
Marketing Theory
2003 : JUN, VOL 3:2, p. 235-265
 2003 Murgolo-Poore, M.E.
Pitt, L.F.
Berthon, P.R.
15.
Managing strategic nets : A capability perspective
Marketing Theory
2003 : JUN, VOL 3:2, p. 209-234
 2003 Möller, K.
Svahn, S:
16.
Making meaning : Interpretive diversity and market learning - a model and propositions
Marketing Theory
2003 : JUN, VOL 3:2, p. 187-208
 2003 Krepapa, A.
Berthon, P.
17.
A prototype skills audit for marketing communications professionals
Marketing Theory
2002 : VOL. 2:4, p. 419-428
 2002 Miller, R.
18.
A critical analysis into the accumulation of marketing knowledge at the level of the firm
Marketing Theory
2002 : VOL. 2:4, p. 403-418
 2002 McIntyre, S. H.
Sutherland, M.
19.
How the emphasis on 'original' empirical marketing research impedes knowledge development
Marketing Theory
2002 : VOL. 2:4, p. 381-402
 2002 Hubbard, R.
Lindsay, R. M.
20.
The five forms of transmissible, usable marketing knowledge
Marketing Theory
2002 : VOL. 2:4, p. 369-380
 2002 Rossiter, J. R.
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