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1.
Database Marketing: Past, Present, and Future
Journal of Direct Marketing
1997 : Vol. 11:4, p. 109-125
 1997 Petrison, L. A.
Blattberg, R. C.
Wang, P.
2.
Direct Marketing and the Use of Individual-Level Consumer Information: Determining how and When "Privacy" Matters
Journal of Direct Marketing
1997 : Vol. 11:4, p. 94-108
 1997 Nowak, G. J.
Phelps, J.
3.
Issues and Problems in Applying Neural Computing to Target Marketing
Journal of Direct Marketing
1997 : Vol. 11:4, p. 63-75
 1997 Zahavi, J.
Levin, N.
4.
The Use of Need-Based Segmentation for Developing Segment-Specific Direct Marketing Strategies
Journal of Direct Marketing
1997 : Vol. 11:4, p. 53-62
 1997 Peltier, J. W.
Schribrowsky, J. A.
5.
Direct Marketing Modeling with CART and CHAID
Journal of Direct Marketing
1997 : Vol. 11:4, p. 42-52
 1997 Haughton, D.
Oulabi, S.
6.
Using Customer Satisfaction Research for Relationship Marketing: A Direct Marketing Approach
Journal of Direct Marketing
1997 : Vol. 11:4, p. 36-41
 1997 Gengler, C. E.
Popkowski Leszczyc, P. T. L.
7.
Expanding the Role of the Direct Marketing Database
Journal of Direct Marketing
1997 : Vol. 11:4, p. 26-35
 1997 Roberts, M. L.
8.
Customer Lifetime Valuation to Support Marketing Decision Making
Journal of Direct Marketing
1997 : Vol. 11:4, p. 6-13
 1997 Dwyer, F. R.
9.
The Future of Brand Marketing in Asia
Journal of Direct Marketing
1997 : SUMMER, VOL. 11:3, p. 58-63
 1997 Wadia, K.
10.
Relationship Marketing in Consumer Markets: A Comparison of Managerial and Consumer Attitudes about Information Privacy
Journal of Direct Marketing
1997 : SUMMER, VOL. 11:3, p. 44-57
 1997 Campbell, A. J.
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