haku: @journal_id 1714 / yhteensä: 26
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1.
The Role of Formal Authority in Buyer Evaluation of Business Research Suppliers: A Scandinavian Case
Journal of Business-to-Business Marketing
2003 : VOL. 10:2, p. 53- 76
 2003 Supphellen, M.
Gronhaug, K.
2.
The Role of Soft Factors in Implementing a Service- Oriented Strategy in Industrial Marketing Companies
Journal of Business-to-Business Marketing
2003 : VOL. 10:2, p. 23-48
 2003 Hamburg, C.
Fassnacht, M.
Guenther, C.
3.
The Price Weapon: Developments in U.S. Predatory Pricing Law
Journal of Business-to-Business Marketing
2003 : VOL. 10:2, p. 3-18
 2003 Helgeson, J. G.
Gorger, E. G.
4.
Trustworthiness of salespeople in the business-to-business market: The five C's
Journal of Business-to-Business Marketing
2003 : VOL. 10:3, p. 1-33
 2003 Lau, G.T.
Chin, H.W.
5.
Relationship characteristics as moderators of the satisfaction-loyalty link: Findings in a business-to-business context
Journal of Business-to-Business Marketing
2003 : VOL. 10:3, p. 35-62
 2003 Homburg, C.
Giering, A.
Menon, A.
6.
A dyadic research program: The interaction possibility space model
Journal of Business-to-Business Marketing
2003 : VOL. 10:3, p. 63-80
 2003 Medlin, C.J.
7.
Opposites Attract, but Similarity Works: A Study of Interorganizational Similarity in Marketing Channels
Journal of Business-to-Business Marketing
2003 : VOL. 10:1, p. 31-52
 2003 Hamburg, C.
Schneider, J.
Fassnacht, M.
8.
Development of a Relationship Selling Mindset: Organizational Influencers
Journal of Business-to-Business Marketing
2003 : VOL. 10:1, p. 1-28
 2003 Dubinsky, A. J.
9.
Business-to-Business Marketing Textbooks: A Comparative Review
Journal of Business-to-Business Marketing
2002 : VOL. 9:4, p. 27-64
 2002 Backhaus, K.
Muehlfeld, K.
Okoye, D.
10.
Manufacturer-Specific Asset Investments and Inter-Firm Governance Forms: An Empirical Test of the Contingent Effect of Exchange Frequency
Journal of Business-to-Business Marketing
2002 : VOL. 9:4, p. 3-26
 2002 Buvik, A.
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