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1.
New competitive spaces: jointly investing in new customer logic (Absatzstrategie; Marktanalyse)
Columbia Journal of World Business
1996 : WINTER, VOL. 31:4, p. 80-101
 1996 Vandermerwe, S.
2.
The selection of managers for foreign assignments. A planning perspective (Auslandsfiliale)
Columbia Journal of World Business
1996 : WINTER, VOL. 31:4, p. 102-118
 1996 Harvey, M.
3.
Responding to the challenges of global markets. Change, complexity, competition and conscience
Columbia Journal of World Business
1996 : WINTER, VOL. 31:4, p. 6-18
 1996 Craig, C. S.
Douglas, S. P.
4.
Pricing for global markets
Columbia Journal of World Business
1996 : WINTER, VOL. 31:4, p. 66-78
 1996 Cavusgil, S. T.
5.
Strategic customer development in China
Columbia Journal of World Business
1996 : WINTER, VOL. 31:4, p. 56-64
 1996 Carter, T.
6.
Competing globally: how Japanese MNC's have matched goals and strategies in India and China (Auslandsinvestition)
Columbia Journal of World Business
1996 : FALL, VOL. 31:3, p. 50-62
 1996 Anand, J.
Delios, A.
7.
An assessment of the impact of counterfeiting in international markets: the piracy paradox persists (Markenrecht; Betrieblicher Rechtswesen)
Columbia Journal of World Business
1996 : FALL, VOL. 31:3, p. 34-48
 1996 Chaudhry, P. E.
Walsh, M. G.
8.
Forging alliances: a guide to top management (Unternehmenskooperation)
Columbia Journal of World Business
1996 : FALL, VOL. 31:3, p. 6-13
 1996 Rangan, U. S.
Yoshino, M. Y.
9.
Surviving and thriving in a highly inflationary environment. Lessons from a Brazilian miracle (Absatzstrategie)
Columbia Journal of World Business
1996 : FALL, VOL. 31:3, p. 14-33
 1996 Wit, B. de
Dyk, B. van
10.
Equity investment prospects in emerging markets (Auslandsinvestition; Südostasien; Investitionsstrategie)
Columbia Journal of World Business
1996 : SUMMER, VOL. 31:2, p. 32-39
 1996 Khanna, A.
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