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1.
Incremental clicks - The impact of search advertising
Journal of Advertising Research
2011 : DEC, VOL. 51:4 p. 643-647
 2011 Chan, D. X. (et al.)
2.
Comprende code switching? Young Mexican-Americans' responses to language alternation in print advertising
Journal of Advertising Research
2011 : DEC, VOL. 51:4 p. 648-659
 2011 Bishop, M.
Peterson, M.
3.
The globalization of social media: consumer relationships with brands evolve in digital space
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 564-570
 2011 Hutton, G.
Fosdick, M.
4.
Optimizing market segmentation for a global mobile phone provider for both targeting and insight
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 571-577
 2011 O'Regan, M. (et al.)
5.
Introducing the ad ECG: How the set-top box tracks the lifeline of television
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 586-593
 2011 Kent, R.
Schweidel, D. A.
6.
Which broadcast medium better drives engagement? Measuring the powers of radio and television with electromyography and skin-conductance measurements
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 578-585
 2011 Peacock, J.
Purvis, S.
Hazlett, R. L.
7.
The naked truth: revealing the affinity for graphic sexual appeals in advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 436-448
 2011 Reichert, T.
LaTour, M. S.
Ford, J. B.
8.
Parental style: the implications of what we know (and think we know)
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 427-435
 2011 Carlson, L.
Laczniak, R. N.
Wertley, C.
9.
Ad bites: toward a theory of ironic advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 417-426
 2011 Pehlivan, E.
Berthon, P.
Pitt, L.
10.
What's so funny? The use of humor in magazine advertising in the United States, China, and France
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 404-416
 2011 Laroche, M. (et al.)
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