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1.
Cross-cultural research: should stimuli be psychologically pure or culturally relevant?
Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 67-72
 1998 Cooper, H.R.
Holway, A.
Arsan, M.
2.
Market research on the internet: threat or opportunity?
Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 60-66
 1998 Dodd, J.
3.
The metamorphosis of marketing: how will the market research industry adapt?
Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 53-59
 1998 Brookes, R.
Little, V.
4.
Buying loyalty versus building commitment: developing the optimum retention strategy
Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 43-51
 1998 Richards, T.
5.
Strategic use of trends in the youth market
Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 39-42
 1998 Cox, D.
6.
Development of petrol retailing in the United Kingdom
Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 32-38
 1998 Shingleton, J.
7.
Category management and effective consumer response: the role of market research
Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 23-31
 1998 Qureshi, B.
Baker, J.
8.
Complacency kills: protecting Levi's cool mindshare
Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 17-22
 1998 Fuller, K. et al
9.
A picture is worth one thousand words
Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 4-16
 1998 Donnenfeld, S.
Goodhand, A.
10.
A method for market segmentation using continous datasets
Marketing and Research Today
1997 : NOV, VOL. 25:4, p. 274-284
 1997 Passingham-Hughes, H.
Passingham, J.
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